Pickfords has been appointed the official removals partner for The BFG Dream Jar Trail, a nation-wide event which sees 50 giant ‘dream jar’ sculptures placed across the capital and the UK from 9 July – 31 August to mark Roald Dahl’s 100th birthday and the release of The BFG in UK cinemas on 22 July.
Pickfords will move the 50 dream jars from the 3DEye studios where the designs have been brought to life, to their final locations ahead of the launch of The BFG Dream Jar Trail on 9 July. Visitors and locals will be able to help The BFG (Big Friendly Giant) find his missing jars by visiting “splendiferous” locations such as Trafalgar Square, Arsenal's Emirates Stadium, St Paul's Cathedral, Leicester Square, Tower of London, Glasgow, Manchester Lowry Square and The Hays in Cardiff.
Each giant jar will contain the dreams of celebrities and top artists such as Steven Spielberg, Sophie Dahl, Quentin Blake, Nadiya Hussain of Bake Off fame, Paralympian David Weir, Game of Thrones' Maisie Williams and Arsenal Football Club. They will be auctioned after the trail in aid of Save the Children, as well as Roald Dahl’s Marvellous Children’s Charity.
Pickfords’ Managing Director, Russell Start said: “We are delighted to be involved in The BFG Dream Jar Trail, an event that will inspire visitors to explore London, and most importantly, help raise money for two fantastic childrens’ charities."
See visitlondon.com/bfg to find out more about The BFG Dream Jar Trail or follow #BFGDreamJars on social media.